- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Swimming Pool Design & Construction
Target Market:
Texas & Regional Service Markets
Services:
Digital Marketing
Digital marketing campaigns generated a substantially larger volume of qualified pool-construction opportunities.
Improved campaign targeting and conversion strategy increased the efficiency of digital acquisition.
Landing-page and campaign optimization produced a significant increase in visitors taking a meaningful action.
The expansion of digital acquisition created a substantially larger pipeline of opportunities attributable to marketing.
Cody Pools operates in a highly competitive swimming-pool construction market where homeowners often spend significant time researching designs, pricing, builders and available options before making a decision.
The opportunity was to create a digital marketing strategy capable of reaching homeowners earlier in the buying journey while also capturing high-intent prospects who were actively researching pool construction.
Simply generating website traffic was not enough. Pool construction represents a significant purchase, meaning campaigns needed to reach qualified homeowners and guide them toward requesting a consultation or discussing a project.
Sunstone Digital Tech focused on building a digital acquisition strategy centered around audience targeting, campaign optimization, conversion and lead quality
Pool construction involves a significant homeowner investment, requiring a marketing strategy capable of generating trust and qualified demand.
Pool builders compete heavily for homeowner attention across search, social media and other digital channels.
Prospective customers often research pool designs and builders well before making contact, creating multiple opportunities to influence the buying journey.
The objective was not simply to increase lead volume. Campaigns needed to attract homeowners with genuine interest and project potential.
The objective was to build a stronger digital marketing acquisition system capable of generating more qualified pool-construction opportunities.
The goal was to:
Create a scalable digital marketing engine capable of consistently generating qualified pool-construction opportunities.
Sunstone Digital Tech developed a digital marketing strategy designed around the complete pool-buying journey.
Rather than treating advertising as a simple traffic-generation exercise, the strategy focused on reaching homeowners at different stages of consideration, from early-stage inspiration and research through to high-intent project inquiries.
Campaign targeting, creative messaging, landing-page experiences and conversion optimization were aligned around the objective of generating qualified homeowner opportunities.
Campaign audiences were refined around homeowners most likely to have interest in swimming-pool construction.
Objective: Increase the percentage of advertising impressions reaching potential pool buyers.
Digital campaigns were structured around different stages of homeowner intent.
Objective: Create a scalable acquisition framework capable of generating consistent demand.
Marketing creative was developed around the emotional and practical motivations behind building a pool.
Objective: Increase engagement and move prospective homeowners toward inquiry.
Campaign traffic was directed toward experiences designed around conversion.
Objective: Convert a greater percentage of advertising traffic into qualified leads.
Campaign performance was continuously evaluated and refined.
Objective: Improve acquisition efficiency while increasing qualified lead volume.
Turning the Strategy Into Action
Sunstone translated the digital marketing strategy into an ongoing campaign-management and optimization program.
Digital campaigns were developed around target audiences, geographic markets and homeowner purchase intent.
Campaign data was analyzed to identify the audiences producing the strongest engagement and lead quality.
Multiple messaging and creative approaches were tested to identify the concepts most likely to generate homeowner interest.
Landing pages and inquiry pathways were continuously refined to improve conversion performance.
Budgets and campaign focus were continuously adjusted toward the highest-performing acquisition opportunities.
The campaign strategy connected audience targeting, creative messaging and conversion experiences into one customer-acquisition system. Campaigns were structured to move prospective homeowners from initial awareness through to consultation and project inquiry.
The digital marketing program generated substantial improvements in qualified lead volume, conversion performance and marketing-attributed opportunities.
The strongest gains came from combining better targeting with stronger campaign structures and conversion-focused experiences.
Before:
640
After:
2,637
Change:
+312%
Before:
2.4%
After:
8.3%
Change:
+247%
Before:
2.1%
After:
6.1%
Change:
+189%
Before:
$1.2M
After:
$3.17M
Change:
+164%
The digital marketing strategy gave Cody Pools a stronger mechanism for generating homeowner demand online.
Rather than depending exclusively on homeowners already familiar with the company, digital marketing created opportunities to reach prospective pool buyers while they were researching ideas, evaluating builders and considering their project.
Digital campaigns produced a substantially larger pool of potential customers.
Improved targeting allowed campaigns to reach a broader group of homeowners with relevant purchase intent.
Better alignment between advertisements and landing experiences increased the efficiency of digital acquisition.
Sunstone Digital Tech developed a digital marketing system designed to increase qualified homeowner demand while improving the efficiency of Cody Pools’ online customer-acquisition efforts.
For a high-consideration purchase such as a swimming pool, effective digital marketing requires more than simply placing advertisements in front of homeowners.
The strategy must connect targeting, messaging, creative, landing-page experience and conversion into one system.
By combining audience strategy, campaign optimization, creative testing and conversion optimization, Sunstone Digital Tech created a digital marketing framework designed to generate more qualified pool-construction opportunities.
The result was a stronger acquisition engine built around measurable lead generation and long-term marketing performance.
“Sunstone helped us look at digital marketing as much more than simply generating traffic. The focus on targeting, lead quality and conversion gave us a much stronger acquisition system and a clearer understanding of what was actually driving opportunities.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
