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Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Services:
In 2018, Sunstone Digital Tech operated primarily within a single local market with a much smaller service portfolio and a significantly simpler digital presence.
As the company grew, the website needed to evolve with it.
What worked for a small local digital-services company was no longer sufficient for an organization expanding its capabilities, services and geographic reach.
The website needed to communicate a much larger and more sophisticated organization while remaining easy for prospective clients to understand and navigate.
The challenge was to transform the website from a basic business presence into a scalable digital experience capable of supporting the company’s continued evolution.
The website needed to reflect Sunstone's transition from a smaller local company into a broader organization serving businesses across multiple markets.
As Sunstone introduced additional services and capabilities, the website needed an architecture capable of presenting an increasingly complex offering clearly.
The digital experience needed to communicate the company's growing capabilities, professionalism and market presence.
The website needed to remain flexible enough to accommodate new services, pages, markets and technologies as the business continued to grow.
Sunstone’s web design strategy was built around the continuous evolution of the business.
Rather than treating the website as a one-time project, the digital experience was continuously redesigned and refined as new services, capabilities and markets were introduced.
The strategy focused on five core areas:
The website continuously evolved to reflect Sunstone’s changing brand, positioning and capabilities.
Objective: Create a website that visually communicates the quality, professionalism and capabilities of the Sunstone brand.
As the company’s service portfolio expanded, the website required a more sophisticated information architecture.
Objective: Create a clear website structure that allows visitors to easily understand and explore an increasingly broad range of services.
Sunstone’s growing capabilities required a better way to explain and present its services.
The website evolved to communicate services including:
Objective: Make a complex and expanding service portfolio easier for prospective clients to understand.
As the website grew, the user experience became increasingly important.
Objective: Create an intuitive digital experience that allows visitors to quickly understand who Sunstone is, what it does and how to take the next step.
Sunstone’s website was treated as an evolving digital product rather than a static website.
Objective: Create a digital experience capable of continuously improving alongside the business.
The transformation occurred through continuous web design and development over more than eight years.
Sunstone’s website became the primary digital expression of the company’s brand and capabilities.
What began as a localized business website evolved into a comprehensive digital experience capable of representing a company operating across more than 30 markets.
The website architecture expanded alongside the business, creating dedicated experiences for services, capabilities, industries and solutions.
The impact of the web design work is best measured by how effectively the website evolved alongside the company.
Over more than eight years, Sunstone transformed from a company operating primarily within one local market into an organization serving businesses across more than 30 cities and markets.
The website continuously evolved to reflect and support that growth.
1 market
30+ markets
Local business website
Multi-market digital experience
The greatest impact of Sunstone’s web design evolution was the website’s ability to grow alongside the company.
The website became more than an informational resource.
It became the central digital representation of the organization — communicating its brand, services, capabilities, expertise and evolution to prospective clients.
Sunstone Digital Tech’s own evolution demonstrates the importance of treating a website as a continuously evolving digital asset.
Beginning with a local business presence in 2018, Sunstone’s website was continuously redesigned and developed as the company expanded its services, capabilities and market presence.
The digital experience matured alongside the organization — becoming more sophisticated in its visual design, architecture, service presentation and user experience.
The result was a website capable of growing with the company rather than limiting it.
FROM 1 MARKET TO 30+ MARKETS
FROM A SIMPLE LOCAL WEBSITE TO A SCALABLE DIGITAL EXPERIENCE
FROM A SMALLER SERVICE PORTFOLIO TO A BROAD DIGITAL & TECHNOLOGY ECOSYSTEM
Sunstone’s website became a reflection of the company’s own transformation — continuously evolving to represent a larger, more sophisticated and more capable organization.
