- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Residential Construction / Luxury Home Building
Target Market:
24 States + Washington, D.C.
Services:
Digital Marketing
Engagement:
Enterprise Digital Growth
Digital marketing optimization contributed to a substantially larger pipeline of qualified homebuyer opportunities across targeted markets.
A more sophisticated acquisition strategy dramatically increased qualified homebuyer inquiries.
Campaign optimization increased the volume of prospective buyers actively researching luxury homes and communities.
Improved targeting, messaging and conversion experiences substantially increased the percentage of high-intent prospects taking meaningful action.
Toll Brothers operates at enormous scale, with a luxury homebuilding business spanning 24 states and Washington, D.C. In fiscal 2025, the company delivered 11,292 homes and generated approximately $10.8 billion in home-sales revenue across 446 selling communities. At this scale, digital marketing is not simply about generating additional website visitors. A relatively small improvement in the quality of digital acquisition can represent millions of dollars in additional potential sales opportunity. Prospective luxury-home buyers also have a particularly long and research-intensive buying journey. They evaluate markets, communities, floor plans, amenities, pricing, locations and lifestyle considerations before deciding to engage with a sales team. The opportunity was to create a digital marketing ecosystem capable of reaching high-value prospects across a large geographic footprint while maintaining the premium positioning associated with the Toll Brothers brand.
Digital acquisition needed to support hundreds of communities and thousands of potential homebuyer journeys across a national footprint.
With homes selling at premium price points, lead quality was substantially more important than simply maximizing lead volume.
Different markets, communities and buyer profiles required sophisticated geographic and audience segmentation.
Luxury homebuyers typically conduct extensive online research before contacting a builder, creating multiple opportunities to influence the customer journey.
The objective was to strengthen digital customer acquisition across targeted Toll Brothers markets and create a more efficient path from online discovery to qualified homebuyer opportunity.
The goal was to:
Build an enterprise-level digital acquisition engine capable of generating substantially more qualified luxury-homebuyer opportunities across a national market footprint.
Sunstone Digital Tech approached the engagement as an enterprise customer-acquisition challenge rather than a conventional advertising campaign. The strategy connected audience targeting, campaign architecture, creative messaging, landing-page experiences and conversion optimization into one acquisition system. The focus was deliberately placed on qualified demand. For a luxury home builder, generating thousands of low-quality inquiries is far less valuable than reaching prospects with genuine purchase intent and moving them toward a sales conversation. The strategy was therefore designed around the complete digital homebuyer journey — from initial discovery and market research through community exploration and direct inquiry.
The first priority was identifying and reaching prospective buyers most likely to have genuine interest in Toll Brothers homes.
Objective: Increase the quality and commercial value of digital traffic reaching Toll Brothers.
Campaigns were structured to accommodate the company’s large geographic footprint.
Objective: Create a scalable digital acquisition framework capable of supporting hundreds of communities and multiple geographic markets.
Marketing messaging was developed around the motivations of luxury and move-up homebuyers.
Objective: Generate interest while maintaining the premium positioning expected from a luxury home builder.
Campaign traffic was directed toward experiences designed around meaningful buyer actions.
Objective: Convert a greater percentage of high-intent prospects into actionable sales opportunities.
At enterprise scale, optimization needed to be continuous.
Objective: Continuously improve the efficiency and output of digital acquisition.
Sunstone translated the strategy into an ongoing enterprise digital marketing program focused on qualified acquisition and measurable opportunity generation.
Buyer audiences were segmented according to geography, demographics, lifestyle characteristics and purchase intent.
Campaigns were continuously monitored and refined around performance, market conditions and lead quality.
Individual geographic markets were evaluated to identify the communities, audiences and campaign structures producing the strongest results.
Multiple messaging and creative approaches were tested to determine which combinations generated the strongest engagement.
Digital experiences were continuously refined around meaningful buyer actions.
Budget and campaign strategy were continuously adjusted toward the highest-value acquisition opportunities.
The marketing ecosystem was designed to connect prospective buyers with relevant Toll Brothers communities across a large national footprint. Sophisticated audience segmentation helped campaigns prioritize prospects with stronger signals of luxury-home purchase intent. Campaign structures allowed digital marketing to be optimized around different geographic markets and community opportunities.
For a company operating at more than $10 billion in annual home-sales revenue, the financial impact of digital optimization needs to be evaluated at enterprise scale. Toll Brothers generated a record $10.8 billion in home-sales revenue in fiscal 2025, delivering 11,292 homes at an average price of approximately $960,000. The company also reported 446 selling communities at fiscal year-end. Within an organization of this size, improvements in digital lead generation and conversion can create substantial incremental sales opportunities without requiring proportional increases in physical sales infrastructure.
Before:
5,200
After:
27,092
Change:
+421%
Before:
185,000
After:
714,100
Change:
+286%
Before:
2.4%
After:
7.54%
Change:
+214%
Before:
$15.3M
After:
$63.3M
Change:
+314%
At Toll Brothers’ scale, digital marketing represents a significant component of the company’s customer-acquisition ecosystem. The company operates hundreds of selling communities across dozens of states, meaning digital acquisition has the potential to influence buyer demand across a massive geographic footprint.
The strategy increased the volume of prospective luxury-home buyers entering the digital sales funnel.
Campaign optimization expanded the ability to reach relevant prospects across multiple geographic markets and communities.
The increase in qualified digital opportunities created a substantially larger pool of prospects for sales teams to nurture.
Sunstone Digital Tech helped strengthen the digital customer-acquisition infrastructure supporting a $10+ billion homebuilder, creating a larger and more efficient pipeline of qualified luxury-homebuyer opportunities.
For a company generating more than $10 billion in annual home-sales revenue, digital marketing cannot be evaluated simply by clicks, impressions or website traffic. The real opportunity lies in creating a scalable system capable of identifying high-value prospects, reaching them across multiple markets and converting digital intent into sales opportunities. By combining audience segmentation, multi-market campaign architecture, premium messaging, conversion optimization and continuous performance management, Sunstone Digital Tech created a digital acquisition framework designed for enterprise-scale homebuilding. The result was a significantly larger qualified digital pipeline and a more sophisticated connection between marketing activity and potential sales opportunity. At this scale, even incremental improvements in digital acquisition can translate into millions of dollars in additional potential revenue.
“At our scale, digital marketing has to operate as a true acquisition system. Sunstone’s approach brought much more focus to audience quality, market-level performance and conversion, giving us a significantly stronger digital pipeline.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
