- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Property Management / Real Estate
Services:
ROC Property Managers operates in a competitive property-management and real-estate market serving Rochester and Monroe County, New York.
The company offers a broad range of property-management services, creating numerous opportunities to capture search demand from landlords, property owners and investors.
The challenge was turning that service breadth into a stronger organic search presence.
Property owners rarely search for property management using only one broad keyword. Their searches can revolve around specific services, property needs, locations and management solutions.
The SEO opportunity was therefore much larger than simply ranking for “property management.”
ROC Property Managers needed a search strategy capable of expanding visibility across the broader ecosystem of searches surrounding property management, landlords, leasing, maintenance, rental properties and investment services.
Sunstone Digital Tech’s objective was to significantly expand ROC Property Managers’ organic visibility and establish a stronger presence across the Rochester property-management search landscape.
The goal was to:
Sunstone Digital Tech built the SEO strategy around the way property owners actually search for management services.
Rather than focusing exclusively on the broad term “property management,” the campaign expanded into the larger search ecosystem surrounding:
The strategy combined local SEO, service-based keyword targeting, on-page optimization, internal linking and continuous search expansion to build a broader organic footprint.
ROC Property Managers’ geographic footprint created an opportunity to capture significant local search demand throughout Rochester and Monroe County.
Objective: Increase organic visibility among property owners actively searching for professional management services in the Rochester market.
KEY WORK:
The campaign expanded beyond a small group of core keywords to capture a much larger portion of the property-management search landscape.
Objective: Capture a broader range of high-intent searches used by property owners, landlords and investors.
KEY WORK:
ROC Property Managers’ broad service offering created significant opportunities for organic growth.
Instead of relying on one general property-management keyword, the SEO strategy expanded visibility around individual services and customer needs.
Objective: Capture search demand across the individual services and solutions property owners are actively looking for.
KEY WORK:
The site’s existing content and structure were optimized to strengthen relevance for priority search terms and create clearer relationships between services and related topics.
Objective: Create a stronger technical and content foundation capable of supporting broader organic visibility.
KEY WORK:
SEO growth was treated as an ongoing process rather than a one-time optimization project.
Objective: Continuously expand ROC Property Managers’ organic search footprint and build compounding visibility over time.
KEY WORK:
Sunstone Digital Tech translated the strategy into a structured local SEO implementation program focused on increasing organic visibility throughout the Rochester market.
Sunstone Digital Tech developed a search-focused SEO strategy designed to increase ROC Property Managers’ organic visibility across the Rochester property-management market.
The campaign expanded the company’s search footprint across local, service-specific and high-intent property-management searches, creating a stronger foundation for long-term organic growth.
The SEO campaign generated significant improvements in organic traffic, keyword visibility, leads and conversion performance.
The largest opportunity came from expanding beyond a single broad property-management search and building visibility across the wider ecosystem of searches used by landlords, property owners and investors.
Before:
18,400
After:
62,744
Change:
+241%
Before:
1,850
After:
5,291
Change:
+186%
Before:
2,940
After:
11,000
Change:
+274%
Before:
2.8%
After:
4.7%
Change:
+68%
The SEO campaign gave ROC Property Managers a substantially stronger position in the Rochester organic search market.
Rather than relying on visibility for a limited number of broad searches, the company was positioned to capture demand across a much wider range of searches from property owners, landlords and investors.
ROC Property Managers already had the services and market presence to compete for a much larger share of Rochester’s property-management search demand.
The opportunity was to capture it.
Sunstone Digital Tech built an SEO strategy around the way property owners actually search — combining local intent, service-specific keywords, landlord searches, leasing, maintenance and investment-property opportunities to systematically expand organic visibility.
The result was:
+241% ORGANIC TRAFFIC
+186% ORGANIC LEADS
+274% KEYWORD VISIBILITY
60+ SEARCH MARKETS TARGETED
The campaign transformed ROC Property Managers’ organic search presence from a limited footprint into a scalable SEO growth engine designed to continuously capture more qualified property-management demand.
“Sunstone helped us completely rethink how our company is found online. Our search visibility has grown significantly, and the increase in inquiries has been extremely encouraging.”
