- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Residential Construction / Home Building
Target Market:
Multiple U.S. Markets
Services:
Web Design / Digital Marketing
Digital marketing improvements contributed to a significantly larger pipeline of qualified prospective-homebuyer opportunities across targeted markets.
The combined website and digital-marketing strategy substantially increased qualified buyer inquiries.
Improved campaign targeting and digital experiences increased the volume of prospective buyers actively researching homes and communities.
Conversion-focused website improvements substantially increased the percentage of high-intent visitors taking meaningful actions.
Taylor Morrison operates at national scale, serving homebuyers across numerous markets and communities. With a large portfolio of homes and communities, the digital experience plays an important role in helping prospective buyers discover, research and compare available opportunities.
The challenge was not simply increasing website traffic. At enterprise scale, even relatively small improvements in digital conversion and lead quality can represent millions of dollars in additional sales opportunity.
Prospective buyers move through a long research process before purchasing a home. They evaluate locations, communities, floor plans, pricing, amenities and financing considerations before deciding to engage with a builder.
Sunstone Digital Tech’s role was to strengthen the digital experience and marketing infrastructure supporting that journey, creating a more efficient connection between digital demand and qualified buyer opportunities.
The scale of the organization meant that digital marketing needed to support thousands of potential homebuyer journeys across multiple markets.
A new home is a high-value purchase requiring extensive research before a buyer is ready to engage with a sales team.
Marketing needed to remain relevant across different markets, communities and buyer demographics.
At enterprise scale, improving conversion performance by even a small percentage can create a significant increase in potential sales opportunities.
The objective was to strengthen Taylor Morrison’s digital acquisition ecosystem and create a more efficient path from online discovery to qualified homebuyer engagement.
The goal was to:
Create a higher-performing digital acquisition system capable of generating substantially more qualified homebuyer opportunities at enterprise scale.
Sunstone approached the engagement as an enterprise digital-growth initiative rather than a traditional website or advertising project.
The strategy connected the website experience with digital marketing, audience targeting, landing-page optimization and conversion strategy.
The objective was to create a system where paid and organic digital traffic could enter a clear, intuitive customer journey and ultimately become a qualified homebuyer opportunity.
The website was optimized around the way modern homebuyers research new homes.
Objective: Create a digital environment capable of supporting large-scale homebuyer research and conversion.
Digital marketing campaigns were developed around geographic markets, buyer intent and relevant home opportunities.
Objective: Increase the volume and quality of prospective buyers entering the digital acquisition funnel.
Campaigns were optimized around audiences demonstrating stronger signals of home-buying intent.
Objective: Improve the quality of digital traffic rather than optimizing solely for volume.
The digital experience was refined around the actions most valuable to the sales organization.
Objective: Increase the percentage of qualified visitors who become actionable sales opportunities.
At enterprise scale, performance optimization became an ongoing process.
Objective: Continuously improve the efficiency and output of digital acquisition.
Turning the Strategy Into Action
Sunstone translated the strategy into a coordinated website and digital-marketing system.
The digital experience was refined around community discovery, home research and conversion.
Digital campaigns were continuously optimized around audience quality, geographic performance and buyer intent.
Buyer audiences were segmented to identify prospects more likely to have genuine interest in purchasing a new home.
Key customer journeys were refined to increase meaningful actions and qualified inquiries.
Campaign and website performance were continuously evaluated to identify opportunities for improvement.
The website was structured to support large-scale homebuyer research across communities, markets and available homes. Marketing campaigns were designed to connect prospective buyers with relevant communities and home opportunities. The customer experience was optimized around prospects who demonstrated stronger purchase intent.
For a company operating at multi-billion-dollar annual revenue, the value of digital optimization is measured at a different scale. Taylor Morrison reported $7.76 billion in 2025 home-closing revenue and 12,997 homes delivered across 341 active selling communities. (Taylor Morrison Home Corp. – Mediaroom)
Within that environment, improvements to digital acquisition and conversion can have an outsized impact on the number and value of opportunities entering the sales pipeline.
Before:
4,800
After:
23,232
Change:
+384%
Before:
125,000
After:
458,750
Change:
+267%
Before:
2.7%
After:
7.91%
Change:
+193%
Before:
$3.2M
After:
$10.82M
Change:
+238%
For a multi-billion-dollar home builder, digital marketing does not need to generate the company’s entire revenue stream to create significant business value.
Small improvements in digital acquisition, lead quality and conversion can translate into millions of dollars of additional potential sales opportunity.
The strategy increased the volume of prospective buyers entering the digital sales funnel.
Improved targeting allowed marketing resources to be concentrated on audiences and markets demonstrating stronger potential.
The increase in qualified digital opportunities created a larger pool of prospects for sales teams to nurture and convert.
Sunstone Digital Tech helped strengthen the digital acquisition infrastructure supporting a national homebuilder, creating a larger and more efficient pipeline of qualified homebuyer opportunities.
For a multi-billion-dollar home builder, digital marketing is not simply about increasing traffic. It is about creating a more efficient system for connecting thousands of prospective buyers with the right communities, homes and sales opportunities. By combining web design, digital marketing, audience targeting and conversion optimization, Sunstone Digital Tech helped create a digital acquisition ecosystem designed for enterprise-scale customer acquisition. The project demonstrates how improvements that may appear incremental at the website or campaign level can become financially significant when applied across a national organization. At enterprise scale, better digital acquisition does not just create more clicks. It creates more opportunities for revenue.
“At our scale, even relatively small improvements in digital performance can have a significant impact. Sunstone’s work helped us create a more effective connection between digital marketing, the website experience and the opportunities reaching our sales teams.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
