- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Exterior Remodeling / Home Improvement
Target Market:
New York & Regional Service Markets
Services:
SEO / Web Design
Monthly organic search traffic increased as the website gained visibility across competitive exterior-remodeling searches.
Expanded search visibility generated substantially more qualified opportunities from homeowners actively researching exterior renovation services.
The website expanded its ranking footprint across roofing, siding, windows, doors and exterior remodeling searches.
The campaign significantly increased first-page visibility across high-intent commercial and informational searches.
Omnia Exterior Solutions operates in the highly competitive home-improvement and exterior-remodeling industry, where homeowners frequently research multiple contractors before making a purchasing decision.
The company had an opportunity to capture significantly more organic search demand from homeowners looking for exterior remodeling solutions. Searches around roofing, siding, windows, doors and related services represent highly commercial opportunities, but competition for those terms is substantial.
The challenge was building a stronger organic search presence without relying solely on broad industry keywords. The strategy needed to connect Omnia’s services with the specific problems, products and geographic searches homeowners use when evaluating contractors.
Sunstone Digital Tech focused on developing a scalable SEO framework that could expand organic visibility across the company’s highest-value service categories.
Exterior remodeling keywords are highly competitive, with national brands, regional contractors and local businesses competing for valuable search positions.
The company had opportunities across multiple exterior-remodeling categories, requiring a broader keyword and content strategy rather than a single-service approach.
Many homeowners searching for exterior remodeling services are already evaluating contractors, making strong organic visibility particularly valuable.
Long-term SEO growth required strengthening the site's overall topical authority rather than optimizing isolated pages around individual keywords.
The primary objective was to increase Omnia Exterior Solutions’ organic visibility across high-value exterior-remodeling searches and create a larger source of qualified homeowner demand.
The goal was to:
Establish Omnia Exterior Solutions as a stronger organic search competitor across its highest-value exterior-remodeling categories.
Sunstone Digital Tech developed an SEO strategy built around service authority, commercial search intent and comprehensive keyword coverage.
Rather than focusing exclusively on a small number of broad keywords, the strategy expanded the website’s visibility across the full range of searches homeowners perform when researching exterior remodeling projects.
This included product searches, service searches, problem-based searches and location-specific searches.
The campaign began with a comprehensive analysis of the search landscape surrounding exterior remodeling.
Objective: Create a comprehensive roadmap for capturing high-intent search demand.
Priority service pages were optimized to establish stronger relevance around the company’s core offerings.
Objective: Improve rankings for searches directly connected to Omnia’s revenue-generating services.
The campaign expanded the website’s overall topical depth around exterior remodeling.
Objective: Establish broader topical authority and increase the number of relevant searches for which the website could compete.
Local search opportunities were incorporated into the broader SEO strategy to increase visibility among homeowners searching for exterior contractors in specific markets.
Objective: Increase visibility among homeowners looking for exterior remodeling contractors in the markets Omnia serves.
The campaign was continuously refined as ranking data revealed new opportunities.
Objective: Create a compounding SEO program capable of increasing organic visibility over time.
Turning the Strategy Into Action
Sunstone Digital Tech translated the SEO strategy into a structured execution program focused on the highest-value areas of Omnia’s search presence.
A broad keyword framework was developed around exterior remodeling products, services, problems and geographic searches.
Priority pages were optimized around search intent, content relevance, page structure, metadata and internal linking.
Supporting content opportunities were developed to strengthen topical authority and capture additional homeowner searches.
Core commercial pages were expanded and refined to better target the searches most closely connected to customer acquisition.
Geographic search opportunities were incorporated to strengthen visibility among homeowners searching for local exterior remodeling contractors.
The Omnia Exterior Solutions website served as the central platform for the SEO strategy. The optimization work focused on strengthening the relationship between the company’s services, homeowner search intent and organic customer acquisition.
The SEO campaign generated substantial gains in organic traffic, keyword visibility and search-driven lead generation.
The strongest growth came from expanding the website’s visibility beyond a limited number of established searches and building broader coverage across the exterior-remodeling search ecosystem.
Before:
15,700
After:
60,602
Change:
+286%
Before:
1,920
After:
6,125
Change:
+219%
Before:
2,780
After:
10,091
Change:
+263%
Before:
540
After:
1,960
Change:
+263%
The SEO campaign created a stronger organic acquisition channel for Omnia Exterior Solutions.
By increasing visibility across service, product, problem and location-based searches, the company gained more opportunities to reach homeowners before they selected an exterior-remodeling contractor.
Higher organic visibility generated a larger volume of qualified homeowner inquiries.
Expanded first-page visibility strengthened the company’s ability to compete against established regional and national remodeling brands.
Homeowners could discover Omnia through a broader range of exterior-remodeling searches rather than only searching for the company by name.
Sunstone Digital Tech helped Omnia Exterior Solutions build a substantially larger organic search footprint, creating more opportunities to attract qualified homeowners and compete for high-value exterior-remodeling searches.
Building organic authority across exterior remodeling.
Omnia Exterior Solutions had the service capabilities to compete in a highly valuable home-improvement market. The opportunity was creating a digital search presence capable of reflecting the breadth of those services.
By combining keyword strategy, service-page optimization, topical authority, local search targeting and continuous SEO refinement, Sunstone Digital Tech created a broader organic footprint designed around customer acquisition.
The project demonstrates how a focused SEO strategy can help an exterior-remodeling company move beyond individual rankings and build lasting authority across an entire category.
The result was a significantly stronger organic growth platform designed to continue expanding over time.
“Sunstone helped us expand our visibility far beyond where we were before. We started seeing the impact not only in rankings and traffic, but in the number of homeowners discovering our services through Google.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
