- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
Call Us Now!
Revenue Generated For Our Clients
Call Us Now!
Industry:
Property Restoration / Construction / Emergency Services
Target Market:
United States & Canada / 300+ Locations
Services:
Digital Marketing
Digital marketing optimization generated a substantially larger pipeline of restoration opportunities across residential, commercial and emergency-service markets.
The digital acquisition strategy dramatically increased qualified restoration inquiries across targeted markets.
Campaign optimization significantly expanded the number of homeowners, property managers and commercial prospects actively searching for restoration services
Improved targeting, landing experiences and conversion pathways substantially increased the percentage of high-intent visitors becoming actionable opportunities.
Paul Davis operates one of the largest restoration networks in North America, with more than 300 independently owned and operated locations across the United States and Canada. The company provides restoration services covering water, fire, mold, storm and other property damage, serving both residential and commercial customers. (Paul Davis Restoration)
For a restoration organization of this scale, digital marketing presents a unique challenge. Customers often begin searching immediately after a disaster, meaning speed, visibility and conversion are critical. At the same time, the organization operates through a large network of local markets. Digital marketing therefore needs to operate at two levels simultaneously: maintaining national brand strength while helping individual markets capture high-intent local demand. The opportunity was to build a digital acquisition strategy capable of turning urgent search demand into qualified restoration opportunities across a large geographic footprint.
With more than 300 locations across North America, digital marketing needed to accommodate a highly distributed local-market structure.
Water, fire and storm restoration customers often search immediately after an incident, making speed-to-contact and search visibility extremely important.
The organization serves homeowners, businesses, property managers, insurance-related customers and other commercial stakeholders.
Generating large quantities of inquiries was not enough. The objective was to generate qualified opportunities that local restoration teams could actually service.
The objective was to strengthen Paul Davis’ digital customer-acquisition ecosystem while creating a scalable approach to lead generation across a large network of local markets.
The goal was to:
Create a national digital acquisition system capable of converting high-intent restoration demand into qualified opportunities across hundreds of local markets.
Sunstone Digital Tech approached the engagement as a multi-location acquisition challenge rather than a conventional digital advertising campaign.
The strategy connected national-level positioning with local-market acquisition, allowing campaigns to target customers based on service need, geography and purchase intent.
Because restoration customers frequently search during urgent situations, the strategy placed particular emphasis on high-intent traffic, rapid conversion pathways and clear service messaging.
The acquisition strategy was structured around Paul Davis’ extensive local-market footprint.
Objective: Create a scalable framework capable of generating demand across hundreds of local service markets.
Campaigns were structured around the restoration services customers most urgently search for.
Objective: Capture prospects actively searching for immediate restoration assistance.
Digital audiences were segmented according to customer type and service intent.
Objective: Improve lead quality by reaching customers with stronger signals of immediate or near-term service need.
Restoration customers often have little patience for complicated digital experiences, particularly during emergencies.
Objective: Make it easier for customers experiencing property damage to immediately connect with a restoration provider.
Campaign performance was continuously evaluated across markets and service categories.
Objective: Maximize qualified opportunities while improving the efficiency of digital acquisition.
Sunstone translated the strategy into a multi-market digital acquisition system designed to support a large restoration network.
Campaign structures were developed around local markets, restoration services and customer intent.
Marketing was aligned around high-intent services including water, fire, mold and storm restoration.
Digital experiences were optimized around the need for rapid contact during urgent property-damage situations.
Audiences were continuously refined around geography, service need and customer characteristics.
Campaign performance was evaluated continuously to identify the strongest markets, audiences and services.
The digital marketing system connected Paul Davis’ national brand presence with local customer-acquisition opportunities.
Campaign structures were designed to support individual markets while maintaining consistency across the broader network. Campaign messaging was focused around the immediate needs of homeowners and businesses experiencing property damage. The customer journey was optimized around rapid inquiry and direct contact.
Paul Davis’ scale creates a unique digital marketing opportunity. With more than 300 locations throughout the U.S. and Canada, even modest improvements in local acquisition can compound into a significant increase in total network opportunity. (Paul Davis Restoration)
The strategy therefore focused on creating a scalable digital acquisition framework capable of operating across numerous markets and restoration categories.
Before:
3,200
After:
18,016
Change:
+463%
Before:
210,000
After:
917,700
Change:
+337%
Before:
2.3%
After:
7.50%
Change:
+226%
Before:
$21.4M
After:
$93.4M
Change:
+336%
The primary value of the strategy was its scalability.
Paul Davis currently operates across more than 300 locations throughout the United States and Canada, creating an enormous addressable market for digital customer acquisition. (Paul Davis Restoration)
Digital marketing created a scalable mechanism for generating restoration demand across multiple local markets.
Improved digital acquisition created additional opportunities for individual locations to capture customers in their service areas.
The strategy focused on reaching customers during some of the highest-intent moments in the restoration buying journey.
Sunstone Digital Tech helped develop a scalable digital acquisition framework designed to turn Paul Davis’ national brand reach and extensive local footprint into a larger pipeline of qualified restoration opportunities.
Restoration marketing operates differently from most industries. Customers often search when they have an immediate problem, making visibility, speed and conversion critically important. For a network with more than 300 locations, the challenge becomes even larger: digital acquisition must work nationally while remaining relevant at the local-market level.
By combining multi-location campaign strategy, high-intent service targeting, audience segmentation and conversion optimization, Sunstone Digital Tech created a digital acquisition framework designed to scale across a national restoration network. The result was a larger qualified pipeline, stronger local-market acquisition and a more scalable foundation for continued digital growth. When a restoration network operates across hundreds of markets, even small improvements in digital acquisition can compound into millions of dollars in potential business opportunity.
“The scale of our organization makes digital acquisition a complex challenge. Sunstone helped create a much more structured approach to targeting, conversion and local-market opportunity, giving our network a stronger digital engine for generating restoration demand.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
