- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Foundation Repair / Waterproofing / Home Services
Target Market:
Nationwide / 30+ Regional Markets
Services:
SEO
Monthly organic search traffic increased substantially as Groundworks expanded visibility across foundation repair and waterproofing searches.
The increase in qualified search visibility generated significantly more opportunities from homeowners actively researching foundation problems.
The campaign expanded rankings across foundation repair, basement waterproofing, crawl space repair and related searches.
First-page rankings increased substantially across high-intent foundation and waterproofing searches.
Groundworks operates in a highly competitive home-services category where homeowners experiencing foundation, basement or crawl-space problems often turn to Google before contacting a contractor.
The search landscape is dominated by highly commercial searches such as foundation repair, basement waterproofing, crawl space repair, foundation cracks and related problem-based searches. These searches can represent homeowners who are already experiencing a serious property issue and are actively looking for a solution.
The opportunity was to expand Groundworks’ organic search footprint across this entire category while strengthening visibility around the services and problems most closely connected to customer acquisition.
The scale of the business also created a significant local SEO opportunity. A national foundation-repair brand needs to compete simultaneously at the broad category level and within individual regional markets.
Foundation repair and basement waterproofing are high-value home-service categories with significant competition from national, regional and local contractors.
Homeowners often search for the symptom or problem first rather than the service itself, creating a large opportunity beyond traditional service keywords.
Foundation repair, waterproofing, crawl-space services and related solutions create numerous keyword opportunities that need to work together within one SEO strategy.
The campaign needed to balance broad national search visibility with strong local relevance across individual markets.
Sunstone Digital Tech’s objective was to expand Groundworks’ organic visibility across the foundation-repair ecosystem and generate more qualified homeowner demand through search.
The goal was to:
Build a scalable SEO engine capable of capturing homeowners searching for foundation, basement and crawl-space solutions across Groundworks’ markets.
Sunstone Digital Tech approached the campaign as a comprehensive search-visibility strategy rather than a narrow keyword-ranking project.
The strategy was built around the way homeowners actually search for foundation problems. Some begin with a service such as “foundation repair,” while others search for symptoms such as foundation cracks, uneven floors, wet basements or crawl-space problems.
By building coverage around both service intent and problem intent, the campaign created more opportunities to reach homeowners earlier in the decision-making process.
A comprehensive keyword framework was developed around foundation repair and related homeowner searches.
Objective: Capture homeowners searching for both foundation services and the problems that lead them to seek professional help.
The website’s topical coverage was expanded around the complete foundation-repair ecosystem.
Objective: Establish broader topical authority across foundation repair and related home structural services.
A major focus was capturing searches performed before homeowners knew exactly which service they needed.
Objective: Reach homeowners earlier in their research journey and guide them toward the appropriate professional solution.
Groundworks’ regional footprint created an opportunity to expand organic visibility across individual service markets.
Objective: Increase visibility among homeowners searching for foundation services in individual Groundworks markets.
The campaign continuously evolved based on search performance and emerging opportunities.
Objective: Build a compounding SEO system capable of producing increasingly broader search visibility.
Turning the Strategy Into Action
Sunstone Digital Tech translated the strategy into a structured SEO execution program focused on foundation repair, waterproofing and related homeowner searches.
Search opportunities were organized into service, problem, informational and geographic keyword clusters.
Priority technical opportunities were identified and addressed to improve the website’s ability to be crawled, understood and indexed effectively.
Priority pages were optimized around search intent, keyword relevance, page structure, metadata and internal linking.
Supporting content opportunities were developed around common foundation problems and homeowner questions.
Regional search opportunities were expanded to increase visibility across individual Groundworks markets.
The Groundworks website served as the primary digital platform for the SEO strategy. The optimization program focused on connecting the company’s foundation and waterproofing services with the problems and searches homeowners use when looking for solutions.
The SEO campaign generated substantial improvements in organic traffic, keyword visibility and search-driven lead generation.
The most significant opportunity came from expanding the search footprint beyond traditional service keywords and capturing homeowners searching for foundation symptoms, structural concerns and related problems.
Before:
31,500
After:
114,660
Change:
+264%
Before:
3,750
After:
11,175
Change:
+198%
Before:
5,200
After:
20,124
Change:
+287%
Before:
1,040
After:
3,420
Change:
+229%
The campaign created a significantly larger organic acquisition channel for Groundworks.
By targeting both the services homeowners need and the problems that cause them to begin searching, the strategy increased the number of ways prospective customers could discover Groundworks through organic search.
Higher search visibility created more opportunities to connect with homeowners actively researching foundation and waterproofing solutions.
Problem-based SEO allowed Groundworks to reach homeowners earlier, before they necessarily knew which service they needed.
Expanded local search visibility increased opportunities to compete across individual regional markets.
Sunstone Digital Tech helped Groundworks build a broader organic search presence across the foundation-repair ecosystem, creating more opportunities to reach homeowners experiencing structural and moisture-related problems.
Turning foundation search into a scalable growth engine.
Groundworks operates in one of the most commercially valuable segments of the home-services industry. Homeowners searching for foundation problems are often actively looking for professional assistance, making organic visibility particularly valuable.
By combining keyword strategy, problem-based SEO, service optimization, local search and continuous optimization, Sunstone Digital Tech created a broader search footprint designed around the complete homeowner journey.
The project demonstrates how a sophisticated SEO strategy can move beyond individual keywords and establish authority across an entire service category.
The result was a stronger organic acquisition engine designed to continue generating qualified homeowner demand over time.
“Sunstone helped us take a much broader approach to SEO. We weren’t just looking at a handful of foundation keywords anymore — the strategy created visibility across the problems and services homeowners were actually searching for.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
