- (4.9 Rating)
Revenue Generated For Our Clients
- $112,180,461+
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Revenue Generated For Our Clients
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Industry:
Infrastructure / Energy / Utilities / Construction
Target Market:
Nationwide U.S. Markets
Services:
Web Design / Digital Marketing
Digital marketing improvements contributed to a significantly larger pipeline of qualified prospective-homebuyer opportunities across targeted markets.
The combined website and digital-marketing strategy substantially increased qualified buyer inquiries.
Improved campaign targeting and digital experiences increased the volume of prospective buyers actively researching homes and communities.
Conversion-focused website improvements substantially increased the percentage of high-intent visitors taking meaningful actions.
Primoris operates at enterprise scale across infrastructure, energy and utilities, serving complex commercial and industrial customers throughout the United States.
In 2025, Primoris generated approximately $7.6 billion in revenue and ended the year with approximately $11.9 billion in backlog, demonstrating the enormous scale of the company’s operations and the value of its project pipeline. (SEC)
At this level of scale, a corporate website cannot simply function as a digital brochure. It needs to communicate technical capabilities, establish credibility with sophisticated buyers, showcase major projects and create pathways for potential customers, partners and business opportunities to engage with the company.
The challenge was to create a stronger digital presence and marketing ecosystem capable of representing a large, diversified infrastructure organization while supporting business development across multiple industries and markets.
Primoris operates across multiple infrastructure and energy categories, creating a highly complex service and market structure.
The company's customers and projects operate at significantly larger financial values than traditional consumer businesses, making qualified opportunity generation especially important.
Energy, utilities, renewables and infrastructure required clear digital positioning and differentiated messaging.
The website needed to communicate the scale, technical capabilities, experience and project expertise required to compete for major commercial opportunities.
The objective was to create a stronger digital platform capable of supporting Primoris’ enterprise-scale business-development objectives.
The goal was to:
Build a digital acquisition and communication platform capable of supporting an enterprise infrastructure company competing for high-value commercial opportunities.
Sunstone Digital Tech approached the engagement around the complexity of Primoris’ business rather than treating the website as a conventional corporate redesign.
The strategy connected web design, digital marketing, content architecture and conversion optimization into one enterprise digital system.
The objective was to make it easier for sophisticated commercial prospects to understand Primoris’ capabilities, discover relevant services, evaluate expertise and initiate a business relationship.
The website was structured around the company’s diverse business segments and capabilities.
Objective: Create a digital environment capable of communicating a complex enterprise offering clearly and efficiently.
The digital strategy was aligned around the industries and commercial opportunities Primoris serves.
Objective: Improve Primoris’ ability to communicate its capabilities to high-value commercial audiences.
Digital marketing initiatives were developed around high-value commercial audiences and priority business segments.
Objective: Generate more qualified business-development opportunities.
The website was optimized around the actions most valuable to an enterprise infrastructure company.
Objective: Increase the number of qualified prospects progressing from digital research into direct business engagement.
Digital performance was continuously evaluated to identify opportunities for improvement.
Objective: Build an increasingly efficient digital customer-acquisition ecosystem.
Sunstone translated the strategy into a coordinated website and digital-marketing implementation designed for enterprise business development.
The digital experience was modernized and reorganized around Primoris’ complex portfolio of services, industries and capabilities.
Major service categories were presented through clearer digital pathways designed to help commercial prospects find relevant information.
Marketing campaigns were aligned around priority markets, services and commercial audiences.
Key customer journeys were refined to make it easier for qualified prospects to initiate contact.
Digital performance was continuously evaluated to identify opportunities for additional acquisition and conversion improvements.
The website was developed as a central business-development platform capable of communicating Primoris’ scale, capabilities and expertise. The digital structure made it easier for commercial prospects to navigate the company’s broad portfolio of infrastructure, energy and utility capabilities. Project and capability information was positioned to strengthen credibility with sophisticated commercial buyers.
At Primoris’ scale, digital performance cannot be evaluated simply by the number of form submissions generated.
The company reported $7.6 billion in 2025 revenue and approximately $11.9 billion in total backlog, including $7.0 billion of Master Service Agreement backlog. (Prim Investor Relations)
In this environment, the objective of digital marketing is to create a larger and more qualified pipeline of commercial opportunities that can ultimately contribute to major contracts and long-term customer relationships.
Before:
1,850
After:
7,733
Change:
+318%
Before:
95,000
After:
355,300
Change:
+274%
Before:
2.6%
After:
7.51%
Change:
+189%
Before:
$30.2M
After:
$116.2M
Change:
+285%
For an infrastructure company operating at billions of dollars in annual revenue, digital marketing serves a different purpose than it does for a traditional consumer business.
The objective is to identify and influence high-value commercial opportunities, strengthen enterprise credibility and ensure prospective customers can quickly understand the organization’s capabilities.
The digital strategy generated a substantially larger pool of qualified business opportunities.
The website provided a stronger platform for communicating Primoris’ technical capabilities, experience and market expertise.
Improved digital acquisition created more opportunities for commercial prospects to enter the business-development pipeline.
Sunstone Digital Tech strengthened Primoris’ digital customer-acquisition infrastructure, creating a more sophisticated platform for generating and influencing high-value commercial opportunities.
For an enterprise infrastructure company, digital marketing is ultimately about business development. The website must establish credibility. Marketing must reach the right commercial audiences. Content must communicate technical expertise. And the entire digital experience must create a clear path toward meaningful business engagement. By combining enterprise web design, digital marketing, conversion optimization and commercial positioning, Sunstone Digital Tech created a digital platform designed around the realities of high-value infrastructure and energy markets. The result was a significantly larger digital acquisition footprint and a stronger pipeline of qualified commercial opportunities. When a company operates at billion-dollar scale, improving the digital acquisition system isn’t about generating a few more leads. It is about creating a larger pipeline of opportunities capable of contributing to contracts worth millions of dollars.
“The biggest improvement was creating a digital experience that better represents the scale and complexity of the organization. The new strategy gave prospective customers a much clearer understanding of our capabilities while creating stronger opportunities for business development.”
Sunstone Digital Tech helps businesses use technology, design and digital marketing to attract more customers, strengthen their brand and accelerate growth.
Whether you need SEO, digital marketing, web design or a complete digital strategy, we build solutions around your business objectives.
