Skyrocket Your Sales with Proven Email Marketing Strategies

13 Aug 2021

Why is email marketing important, you wonder? First off tell me, how does $36 return sound on every dollar you invest? Too good to be true? Well, welcome to the world of email marketing!

You may think- is email marketing still a priority in 2022? 

So, here’s what the research says…

About 3.9 billion people use email in every country across the globe and guess what? 99% of people check their emails every day. So, it’s absolutely right to say email marketing is still a popular communication method.  

You know you want to attract new customers and keep your existing clients coming back over and over, but you can’t just blindly invest your precious time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to boosting your business in every aspect, literally!

One of the ultimate benefits of email marketing is that it has the highest ROI (return on investment) of all forms of marketing. 

On average, you get a return of a whopping $36 for every $1 you spend. 

How cool is that?

Well, ROI isn’t the only reason why email marketing is worth your time and investment. The importance of email marketing comes down to it being one of the most reliable and cost-effective solutions that give you the power to reach your customers where they probably visit every day — yes, it’s their inbox!

Imagine reaching out to your customers so often that they notice you and wait to hear from you next time. Why? Simply because you are staying in touch with them and offering them value. When a customer gets such exclusive attention, they love it. Email marketing helps you keep your engagement at peak, and that finally results in terrific sales!

Let’s dig in deep to understand why email marketing is a proven and effortless way to skyrocket your sales. Okay, think for a while about what the key to successful marketing is? Well, it’s to keep your audience at the core of all your efforts. Provide them with amazing experiences that stun and captivate them relentlessly. This way, you build a reputation for putting your audience first. You pave the way for smooth one-to-one communication with your customer. 

To stay on top of trends, you need to be in touch with your customers and prospects with fresh and engaging consumer-driven content, and that’s possible with email marketing. The best email marketing is one that is personalized as per the wants of the target audience. They will relate to your email, which increases their chances of conversion. And who doesn’t want conversions? Every business out there strives to use email marketing strategies to shoot up its conversion rates. You don’t have to believe me either. 

According to experts, even in 2022, over 400 people prefer to engage and re-engage with their favorite brands through email.

The jaw-dropping conversion rates, increased engagement, and all that is okay but what are other benefits that make email marketing so important?


Top 10 benefits of email marketing:

1. Build credibility as a business: 

Everyone prefers to do business with people they know, like, and trust. Simply put, you can’t expect your emails to get clicked on if they don’t look and feel genuine. To anyone new to email marketing, this may sound a bit daunting, but building up your business’ credibility is not a breeze. Don’t worry! The best way to do it effortlessly is to keep in contact with your subscribers. 

Email Marketing gives you the ability to build credibility through relevant and fascinating content. After all, you need to be consistent with your level of communication. This enormously boosts your audience’s satisfaction and helps you build credibility and trust with your target audience.

Observe how a pillar in any successful relationship is consistency. In marketing, it’s no different. Provide your customers with quality marketing, which features content that’s consistently relevant, on-topic, and full of value. 

2. Improve brand recognition: 

Why do you think people trust big names? Well, it largely boils down to email marketing strategy. They’re familiar with these names, so they allow these brands more trust. Turning your business into a brand requires far more work than simply choosing a logo. You can use your email marketing efforts to boost your brand visibility and enhance brand recognition. 

Now imagine your business standing out as a clearly identifiable brand. Email marketing is a great way to develop your brand identity because it gives you a direct line to the email inboxes of your customers or potential customers. Once you begin creating valuable content for the customer, you’ll have an edge over your competitors.

If you consistently provide your audience with valuable content via email, they will definitely begin to look forward to seeing your brand’s name in their inbox. On top of that, email marketing will provide the perfect means for asking your audience for valuable feedback. Awesome, right?

3. Save time and money:

I’m sure every business owner would like to meet their desired goals without breaking the budget. That’s what you are here for, after all! Within every business, there are time and budget limitations, and, in most cases, there’s simply no way around this. While buying an advertisement to play during an international league would be nice, it’s not an option for most business marketing budgets.

So, here’s the good news. One of the biggest uses of email marketing for businesses is the efficient use of time and budget! Because designing a professional email marketing campaign isn’t tricky or time-consuming. Sending emails to a large number of subscribers is also very cost-effective. 

You get direct access to the email inboxes of potential customers, without having to pay the costs of direct mail. What else could make the entire process this quick and easy? Dollar for dollar, email marketing is one of the most low-cost forms of marketing available to your business.

4. Increase traffic to your website:

Want more people to visit your website? Emails are a great way to get customers to visit your website. That’s the first step towards making more sales. When people visit and discover your products or services, they feel the urge to buy. So, you can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog.

For example, a local design agency could send out emails to let people know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed out on this opportunity to attend the class, had they not revisited the website in time. The design school then can fill all the seats more quickly, instead of waiting for reservations to trickle in.

Including your social sharing buttons in your emails can also encourage your customers to promote your content across their own social channels.

5. Boost sales: 

According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase online due to an email marketing message. Why should you think twice, then? 

You get to promote your business through email marketing in a simple and painless way. It gives your audience the chance to make a purchase right from their phone or laptop. So easy!

Email marketing can be a great tool to sell to your prospects, boost referrals, upsell to current customers, and even re-engage customers that have not purchased from you in a while. The more relevant and targeted your email content is, the more likely the reader will take an action. 

What do the top data trends say? Let’s find out! 

Here’s why you would want to use email marketing for your business:

Several surveys prove that Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. 

According to 80 percent of professionals, email marketing drives customer acquisition and retention. 

Email marketing is more likely to drive sales than social media marketing.

Your competitors are also sending emails. So, why shouldn’t you stay ahead and beat the rest? 

When you run a business- every sale, order, or appointment can have a powerful impact. With email marketing, you’re able to get the results you’re looking for right away and easily track how your different email marketing campaigns are performing.

When all is said and done, it becomes more than obvious that email marketing is – in fact – a valuable tool for any business trying to reach success.

It’s time to make use of the right strategies to get the right results. So, what are you waiting for?

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