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How to Rank Higher on Google



How to Rank Higher on Google

Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots.

SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google.

There are 2 types of SEO: On-page SEO and Off-page SEO

On-page SEO

On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic. Essentially you want your page to answer the searcher’s questions. Now, put on your Shakespeare hat---it’s time to write!

 

 

 

 Creating your content

Applying your keyword research

Keywords! Keywords! Keywords! I’m sure you’ve heard this a lot. And yes, keywords are important. On-page SEO allows your to turn your research into content your audience needs.

 A misadvised or inappropriate keyword can your site’s chance of elevation out of sight. The title of the article defines its content. A keyword rich title hold greater value with Google.

Keyword in the first 100 words:

The best place to start putting keywords in an article is within the first 100 words. Remember we are trying to woo Google. Google wouldn’t find you relevant in the search results if the keywords simply aren’t there.

Click-worthy meta descriptions

Meta descriptions are one of the most important and visible elements that you need for your digital marketing and SEO. This is what helps convince people that you are relevant have the answers to their questions. This should be attractive and informative to arouse the viewer’s curiosity. That being said, you have a 150 word limit to do it in

What peaks your interest? Why do you click on the links you click on? When creating content put yourself in the shoes of search engine searchers and ask, As a searcher why should I click on this link? If you have a good reason, then back to the writing board.


Website URL Structure

The URL you use for each page of your website has a direct impact on its ranking ability. When you’re first building your website, it’s important to consider how the URL structure you choose will impact subsequent pages in the future. There are two basic ways to set up a blog, either as a subfolder or a subdomain; we suggest using a subfolder.

That’s why our blog looks like this:

https://sunstonedigitaltech.com/Blogs

The first format uses a subfolder and has some significant advantages from an SEO perspective. Not only does it make it easier to track your blog’s performance, it shares authority with your main website. As a result, high-quality backlinks to your blog help the rank of your main website and vice versa. When you’re using a subdomain, this reciprocal relationship doesn’t exist, making it harder for both sites to rank well in the SERP.

 

When you’re creating articles, you should also think about how to incorporate the target keyword for each page in the most succinct way possible. Take this blog, for example; we structure the URL as:

https://www.sunstonedigitaltech.com/blog/rank-higher-on-google

Instead of this:

https://www.sunstonedigitaltech.com/blog/how-to-rank-higher-on-google

Many content management systems, such as WordPress, will automatically set your URL as the title of the post. It’s important to edit this whenever you create a new page on your site. Using shorter URLs that focus on the keyword also looks better in the SERP and to potential readers.

Whenever anyone searches for your website, they’ll also see the URL and be able to quickly see what the page is all about.

Post long content

Studies show having longer content helps improves your ranking on Google. 1000 words should be your minimum target. This would inevitably result in long-tail traffic which boosts your site’s exposure and relevance. With a longer post is bring a sense of authenticity, which Google would recognize it as being relevant.

Content Structure

Content structure is probably the first thing people think of when they hear the phrase “on-page SEO.” On the surface, it refers to the way content appears when a reader lands on your website, but content structure goes deeper than that. How you structure the words on your site helps search-engine crawlers parse the information you’re writing about and makes it easier for readers to understand.

As you’re writing a new landing page or blog post, it’s important to use headings to differentiate distinct sections. This is done with HTML elements called heading tags, which provide the hierarchical structure of your website. You’ll often hear these referred to as H1, H2, H3, etc.

  • H1 tags are used for the title of your page.
  • H2 tags are used for the primary subheads on the page.
  • H3 tags are nested within H2 tags to break up the text further.

Here’s a framework of what it might look like:

 


Whenever readers or crawler bots land on your website, this structure will help them get a sense of what they’ll learn by reading deeper. Because crawlers assign top priority to your H1 tags, followed up H2, then H3, etc., it’s important to include your target keyword in the H1 and relevant H2 headings. That will help the article rank higher by signaling relevancy to the search query that keyword targets. Using headings is the best way to provide a snapshot of how valuable your website is to people searching for a specific keyword. It breaks up the text, increasing readability, and it provides much-needed structure to what would otherwise be a long blog of text. The experience of reading your content is just as important as the information you include. You can be as relevant as you want, but if no one can read it, you won’t be able to rank well.

Internal Linking

The more content you create on your website, the more value you can provide to readers. When you’re creating this content, it’s important to consider how all of it fits together to provide readers with the best possible browsing experience. Not only does internal linking making it easier for bots to crawl your site quickly, but it encourages readers to go deeper into your site as well. Whether you want to direct them to a service for to make

You’ve already experienced this on-page SEO tactic in this very post. We link to a number of different articles from our blog to offer more information on the various services we offer. Other’s link to different articles within their blog.


By connecting the post with existing content, we’re making it easier for web crawlers to find the page.

Creating content is not an easy peasy lemon squeezy thing here. Be careful using low-value tactics just to say content is written with keywords and I’m good. No, I’m sorry you’re not good. Let’s take a deeper dive into some low-value tactics you should avoid.

Thin Content

As mentioned in the point above, writing a short unknowledgeable article just won’t cut it. As google scans your page for keywords and relevance it will find your article blah, boring and meek. If a google robot categorize you this way how do you think a real human would feel reading your article. You don’t want to make them yawn  

KEYWORD STUFFING

Back in the day, Google’s algorithm was reliant on you telling it what the page was about by including keywords. The system wasn’t smart enough to figure it out on its own. But time has evolved this process.


Some SEO’s realized that by stuffing the keyword in as many times as they could, the algorithm would rank them higher. People were using keyword densities of 10% and even higher. That means that in a 500-word article they might use the keyword “best car” over 50-times!

This keyword stuffing made for a horrible user experience because the content didn’t make any sense and offered no value to anyone but the robots that were deciding the rankings. The robots are smarter now and will deem your article as insignificant.

Off-page SEO

Off-page SEO embodies any efforts taken outside of a website to improve its search engine rankings.

Link building is a big part of this, but it goes way beyond that.

Link Building

Link building should be the foundation of any off-page SEO strategy, given the weight of links in Google's algorithm, but it is important to understand how you should be approaching link building as an off-page tactic.

One of the key goals of off-page SEO is to build your business' authority. Links from authority websites help to position your own site as an authority — they are a vote of trust from one site to another.

There are a few factors that go into a high-quality backlink:

  • Anchor text used
  • Domain strength of the site
  • Relevancy to the content of your post

When these come together, it tells search engines that you are creating relevant and optimized content on your website and others think so as well.

 

Social Sharing

With advancements in tech, search engines are looking at how your content thrives in the greater internet landscape. While the connection between social sharing and ranking potential feels vague at best, content that’s shared will frequently rank higher in the SERP. The likely reason for this is due to how search engines look at relevancy.

When you’re trying to figure out whether or not an individual piece of content is relevant to a particular search query, there are a number of different factors that can impact your relevance score.

The best way to make an impact on this off-page SEO component is by adding a social sharing option to your content.

In some ways, off-page SEO is about how you distribute your content, or how your content gets distributed by others. Every public share of your website can impact how well your content ranks in the SERP. A great off-page SEO strategy will include relevant forums, websites, and communities to share your content in.

Here are just a few:

  • reddit
  • Quora
  • Growth Hackers
  • Warrior Forum

Each of these platforms has a loyal engaged audience, whose members share a plethora amounts of information with one another.

Both on-page and off-page are extremely important. There is no way to say is greater than the other as they both need to work together. This article gave an overview of where to start with your SEO journey. There is still many other trick, tips, and tactics that can be used.

Want a further dive on how SEO can help your business? Chat with us here to develop your SEO strategy. 

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