Marc Hickson
CEO & Founder
Sunstone Digital Tech
INDUSTRY EXPERIENCE
- Artificial Intelligence & Technology
- SaaS & Software
- Home Services & Contractors
- Healthcare & Medical
- Ecommerce & Retail
- Real Estate & Construction
- Financial & Legal Services
- Professional & B2B Services
- And other industries worldwide
CORE COMPETENCIES
- Search Engine Optimization (SEO)
- Local SEO & Google Maps Optimization
- AI Search Optimization (GEO)
- Answer Engine Optimization (AEO)
- Generative AI & Search Visibility
- Technical SEO & Content Strategy
- Organic Growth & Lead Generation
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Marc Hickson, CEO & Founder at Sunstone Digital Tech
Marc Hickson is Sunstone Digital Tech’s CEO & Founder. He leads AI Search, Generative Engine Optimization (GEO), and digital strategy divisions. With over a decade of cross-disciplinary engineering and search marketing experience, she specializes in engineering organic growth systems that maintain canonical authority across both legacy index engines and synthetic answer engines including ChatGPT Search, Perplexity AI, Google AI Overviews, and Claude.
Since founding Sunstone Digital Tech in 2018, Marc has expanded the company’s client base from local businesses to organizations across the United States, Canada, the United Kingdom, and other international markets. His work focuses on developing scalable digital marketing strategies that help businesses attract high-intent customers, generate qualified leads, and establish a lasting competitive advantage.
Marc specializes in organic SEO, Google Maps rankings, technical SEO, content strategy, and Generative Engine Optimization (GEO). As search continues to evolve, he is particularly focused on helping businesses improve their visibility across traditional search engines and AI-powered platforms, including Google, ChatGPT, and other emerging AI search experiences.
As the sole author of Sunstone Digital Tech’s blog content, Marc personally develops the insights, strategies, and educational resources published on the company’s website. His articles cover SEO best practices, local search optimization, digital marketing strategies, AI search visibility, industry developments, and actionable techniques businesses can use to improve their online performance.
Marc believes effective SEO extends beyond rankings and website traffic. Sustainable growth comes from combining technical excellence, authoritative content, competitive analysis, and continuous optimization to turn online visibility into meaningful business results.
Through his leadership at Sunstone Digital Tech and his published work, Marc is committed to helping businesses navigate the changing digital landscape, adapt to AI-driven search, and build stronger, more profitable online presences.
“The future of search belongs to the brands that don’t just rank on Google, but become the trusted answer across every search engine and AI platform that matters.”
Marc Hickson
CEO & Founder, Sunstone Digital Tech
Articles & Research by Marc Hickson
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